McDonald’s will test a meat-free burger in several markets next year as it adds plant-based menu offerings, which it has coined “McPlant.”
International President Ian Borden said that McPlant was created “by McDonald’s and for McDonald’s.” Borden said that the McPlant line could also include chicken substitutes.
Shares of Beyond Meat, which made the meat-free patties for McDonald’s Canadian test, fell 6% in morning trading on the news. The stock was briefly halted for volatility.
McDonald’s ended the Canadian test of its meatless burger in April and has since said that it has no plans to bring back its P.L.T. burger at this time.
Other international McDonald’s markets have found more success with meatless burgers. Restaurants in Germany, for example, have added veggie burgers made by Nestle to their menus.
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