To market your business well, you need to know who your audience is. This will help you understand what they want and how to reach them with the information that matters. That's where this guide comes in - it'll walk you through everything from defining who your audience is to planning a successful marketing campaign with them!

Researching your audience is a key part of any marketing campaign. This was done in the past by gathering expensive focus groups and guessing what the consumer wants.

The internet has made it possible to gain valuable insight into our target audience without having to spend a lot of money or have an existing audience, this can help for business branding as well.

Yet, many aren't taking advantage of these free tools. When used correctly, they can give you that extra edge in your marketing to create compelling messages that drive the desired action.

These are our top two favorite "ninjas" methods to research your target audience. They can be used to learn more about their online habits, life style, and how they talk about your industry.

Facebook Audience Insights tool

Facebook's audience insights tool is an excellent one that advertisers can use. The good news is that this tool doesn't require you to spend any money on Facebook Ads. If you don't have one, you can create one by setting up a Facebook Ad Account (which is completely free).

Audience Insights can be a great tool because it gives you valuable information about your audience. Here are some examples:

• Basic demographics such as age, gender, and location are important.
• Information about lifestyle such as job roles, relationship status, education level, and education levels
• Audience interests like publications, influencers, brands, etc
• Online behavior, including devices used by your audience

Open the Audience Insights Tool and start adding interest, job roles, or any other information you already know about your target audience. Facebook Audience Insights then will display valuable data collected from Facebook users.

Review Sites Like Amazon, Yelp, etc

Online reviews sites such as Yelp or Amazon are another great way to find out more about your target audience.

It is possible to look at reviews not only of yourself but also reviews from competitors and other products/services your target audience might use. Spending time reading reviews from your target audience will give you valuable insight into their needs, frustrations, and challenges.

Another great benefit of reviewing review sites is the ability to learn the language and culture of your target audience.

Humans are more attracted to brands and people who look and sound like them. When you read reviews about your products and related products, pay close attention to the words people use to describe their problems or the benefits they seek. These phrases will be very useful for you when creating copy for your ads and marketing materials.

Conclusion

When you have the data and information to help you develop new content, ads, and products, audience research can be very fun. Let us know what you think about these tools!

Learn more about things to consider with business branding: https://vivomentor.com/what-to-consider-when-branding-a-business