Newsletters As A Tool For Cause Promotion

A newsletter is a simple concept. Although it isn't very innovative or outstanding, it has had a big influence on the library program. I now communicate with my stakeholders once a month by email, which is a fast, efficient, and easy way to let them know what's happening in the library. There are four things I've seen while sending out a monthly email.

 

Cultural Change

Like many library programs, mine has grown in terms of what it stands for and what it offers students. This kind of cultural change requires communication, but culture change takes time. Using a newsletter, I was able to provide specific examples of what students were doing in the library. These examples might likewise be given often without seeming forced. This made it possible for people to see the library program as more than simply a place where students sometimes checked out books. Instead, it developed into a setting where students could use their technical, information literacy, and reading skills together to support their learning.

 

Community Relationship

A component of each monthly email advertises forthcoming events at public libraries. This information will enable people to learn more about what the public library has to offer.

 

Establishing Links For Collaboration

Each month, the newsletter is sent to every parent, administration, and teacher. This will enable others to see the connections between library abilities and their curriculum. Furthermore, collaborative classrooms were developed when professors were inspired by the information shared.

 

Reflection

As a busy librarian, it may be challenging to find time to consider what has been taught and what lessons the students still need to learn. Once a month, I write a newsletter that makes me stop and consider what has worked and where we should go from here.

These newsletters were created using Smore. Smore provides an easily shareable email link. Smore is a great resource since it is affordable, easy to use, and attractive when finished. I appreciate how it keeps track of information as well. I have data on the number of visitors to the website and the length of time they spent reading the newsletter. The most popular resources they have used are disclosed to me. All of this information helps in deciding what details should be provided in the future.

The key idea here is that advocacy may take many different forms; this is just one that I have found to be successful. What has worked well for you thus far?