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Guidelines For Serving A Variety of Clients

Jul 11

Good customer service may mean different things to different individuals. Here are five ways to strengthen your cultural competence in customer service and raise your likelihood of drawing in and keeping a broad clientele.


1. Learn about your target market.

Spend time getting to know your customers' backgrounds. You ought to have a basic comprehension of the relevant worldviews, principles, and convictions. Predict contrast over similarity. You will be better equipped to meet their needs via appropriate customer service the more knowledge you have about your clients.

2. Get as much knowledge about the cultures of your customers as you can.

Do you have any Korean, Chinese, or Japanese customers? You shouldn't mix together different cultures. Explore each country's uniqueness by looking beyond "Asian" or "Hispanic" traits. A good way to start a conversation with someone is generally to learn a few simple words in their native language.

3. Identify communication trends.

Does the customer prefer to "speak what's on their mind" or "read between the lines" while communicating? Do they place a higher value on customer relationships than on effectiveness and responsiveness? When providing customer service, pay attention to both verbal and nonverbal cues and learn to mimic them. If you mimic someone's communication style, you are endorsing their beliefs in that regard.

4. Build a diverse crew to draw in a wide range of customers.

For a variety of clientele, provide a welcoming environment. People are more inclined to patronize a company when they recognize themselves and their cultures there than when they feel alienated.

5. Form relationships.

Your customers are more than a to-do list or assignment for the following staff. When it comes to doing business, Hispanic, Asian, Arab, and African cultures value relationships. Build connections and take an active role in listening if you want to attract repeat customers.


Below is a list of the top 10 cross-cultural customer service conflict areas.

What do you think of customers who engage in the following behavior?

  • Either taking women for granted or avoiding them.
  • Going to appointments with the whole family, including the kids.
  • A soft, "dead fish" feeling handshake.
  • Don't go too close while talking.
  • A limited mastery of the English language or an accent.
  • Arriving late for appointments.
  • Withholding or refusing to disclose necessary information.
  • Not seeking information on their own.
  • Being very at ease and cozy.
  • Refusal to wait in line or queue up.