The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been integral to traditional business and marketing. Recently, however, it seems that funnels are getting talked about everywhere on the internet.
The truth of the matter is that people are eager to learn more about this marketing concept and how they can apply it in their online business marketing efforts. Read further to find out more about the ways to utilize the sales funnel for Internet marketing.
The Sales Funnel: What exactly is it?
A marketing funnel is not an actual funnel. The use of the term "funnel" for this concept of marketing is to help visualize and explain the sales process from beginning to the conclusion. The term funnel can be utilized to define the sales process due to its wider entry path to "Unqualified Prospects", and an opening that is smaller for conversions in the lower part of the funnel.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also known as those who aren't competent, will be in the middle of the funnel. These are people who might require your products or services but have never been approached before. After several sales and offers, you will have gotten people who have purchased your product or service.
Another reason why a lead-generation funnel idea is so efficient is that it lets you track potential customers at various stages in the expanded sales process. Utilizing the sales funnel to determine the amount of prospects who are qualified at each step, you will be able to determine how many potential customers will become actual customers.
The sales funnel lets you to identify the areas where your sales strategy is failing and being successful. It also helps you determine if your campaign isn't reaching the right customers. This information will allow you to decide which areas to concentrate your efforts to help reach your goals in marketing. It is used to monitor and control the customers sales process.
The Sales Funnel Top - Front - End
The most important section of your sales funnel will require the most constant testing and will be the most active. There are literally no end of front-end concepts. Your imagination and resources are your only limits.
The primary objective of the front-end is going to be to draw potential customers and turn to buyers later in the selling process.
The prospective client becomes "qualified" once they opt-in or subscribe to something that you provide. This is the point of the sales funnel at which the prospective customer or "Unqualified prospect" is a qualified lead due to the actions they've taken that show that they are sufficiently interested to purchase your product.
To make your front-end efficient, you need to bring targeted traffic to your website, blog or squeeze pages. PPC adverts, articles marketing, PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all excellent sources.
There are a variety of tools available that can be used to "qualify" those who are "Unqualified prospect". A squeeze page is one of the most effective methods to "qualify" the unqualified prospect. It lets you provide something valuable that is related to your product or services, that customers can get at no cost or at a greatly reduced cost in exchange for the email address they provide. There are a variety of products to choose from such as newsletters, videos, emails, courses ebooks, as well as related reports.
This shows that people are drawn to your sales channel at the front. The back-end is what we need to focus on.
The Bottom of The Funnel: The Back-End
The bottom or back end of the funnel where the main profit and sales are generated. This is typically the place where you sell the most costly products. These would all be related to the same niche however in a different format like audio, video or live interaction.
The main difference between front-end and back-end is the type of client as well as the cost of the product or services being provided.
It is the case that only a small percentage, perhaps 1 to 2 percent of the people who enter your front-end, will be able to make it into your back-end. That's alright, due to the fact that this particular few will be investing a much larger amount of money.
It's clear that while front-end services or products are priced below $100, back-end products and/or services are often priced between the 100s and 1000s. This makes the back-end or bottom of the sales funnel the main source of revenue for your Internet business, it's also the most reliable and stable area in this sales process.
As I mentioned earlier, the sales funnel can be as flexible as your imagination and resources allow.
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